Thoughts

If you've been making outbound calls to mobile numbers recently and feel like fewer people are picking up, you're probably right. Since Apple introduced call screening on iOS (following Google), unknown callers are increasingly being asked to explain who they are and why they're calling before the prospect decides whether to answer. From my own experience, it's still only a small percentage that are using these features and they tend to be the people you really want to reach

Some businesses really struggle with generating leads. It's frustrating and very disheartening when efforts yield little or no result 😔. All that time invested with nothing much to show can really demoralise some people to abandon their new business efforts altogether. After analysing why, here are the 10 most common lead generation mistakes I've come across and how to fix: 1. Not researching your target market Impact - Wasting time and slowing up progress with prospects tha

You want to avoid reaching a state of panic scrambling for new clients.