Corona Virus - Should You Carry on as Norm with Your New Business and Lead Generation activities?

Whoa! The sharp business contraction has left most of us reeling and is bound to have an affect on prospecting activities. But when this temporary situation improves in the next few weeks or months ahead, businesses will start to feel more sure and confident to kick off and plan projects again. 

In the meantime, should you carry on as normal with your usual or planned in New Business, Lead Generation and Telemarketing activities?

Well I think it would depend on who you are targeting and how affected their business is by the Corona virus crisis - sensitivity is required.

It would be crass to approach any kind of seriously disrupted business or sector right now when their decision makers are very busy working out how to survive the next few weeks and months ahead. Often their projects are or will be put on hold, budgets frozen, reduced or diverted elsewhere.

During most recessions and downturns, it's best to ramp up your New Business and Lead Generation activities - not decrease. However at this moment I feel you need to very carefully consider when would be an appropriate time to introduce or reconnect. Also consider your tone and best channel/s of communication.

For any company not disrupted (can't think of any) or are only experiencing some disruption but will likely get through this, then with the right message and tone they should still be open to an approach.

Even in normal business conditions it's always best to approach when the timing is right, so no change of my opinion there (see my blog June 2018).

It's hard to predict how the other side of this will be but there may well be new opportunities around for agencies that in the past may not have been on their prospects to be considered list. A re-calibration of viewpoint, mood and business conditions will probably swing some prospects to outsource or look for a fresh approach from a new provider.

So you'll definitely want your prospects to know about you then.

When the time is right and you'd like some outside support, do get in touch.

Take care and keep well.