I often get asked 'How many meetings, introductions, leads, orders, sales value of work, etc' can you forecast achieving in a month or year, etc. The honest answer is results are variable as there are a number of factors that can influence and affect the outcome of a new business campaign - as well as the ability of the person carrying out the work.
The quickest appointment I've achieved is after only one hour on the 1st day of a new campaign for a creative agency. And the longest took about 18 months of nurturing to reach a high level decision maker within a very large national organisation for a service that typically had a longer sales timeline. Most people will only want to meet you when they have a need coming up soon. Luck happens occasionally, but most of the time for a quality meeting you have to be patient and get the timing just right. Factors that influence and affect results can include and in no particular order:
The above will help you to work out what is a realistic achievable result - assuming you have a skilled and competent person (like me) executing it. That's it for now. Have a great summer! Ilse |
Strategic New Business Hunter
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