Common Mistakes Entrepreneurs Make

Puzzles and conundrums interest me, so unsurprisingly I like tackling new business challenges as well. But why do some some businesses flourish and others flounder? 

Having a successful and growing business is more likely to be a long process with ups and downs, trials and errors along the way - so don't be fooled by those overnight success stories. 

But you can tip the balance so it is more in your favour by avoiding some common mistakes:

1. Not researching your business proposition - look at your target market, competitors, consult experts and potential prospects (see my Feb 18 blog).
2. Get your business to market as quick as possible - slow launches and delays destroy business ideas.
3. Skimping on marketing - too many people think you can get by without it - you can't.
4. Take advice - it could progress your business to where you want it to be.
5. Don't be afraid to pivot or change course - be honest about mistakes and if necessary quickly change strategy.
6. Put yourself in your prospects shoes - would they really want what you're offering? If there's not really a demand you won't really get anywhere.
7. Talking to your market and networking - if you're not actually speaking to your prospects, industry experts or influencers, then you're missing opportunities and not getting a proper handle on your target market. 

Of course, if you need any help with the above then let's talk!
​Ilse
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