It does feel like as soon as we more or less get past one seismic event another one comes along with another set of headwinds to navigate. Economic and political turmoil seems to be the new norm over the past few years. But at least Covid seems to be in the rear view mirror now so that's a positive that helped business conditions and more confidence return earlier in the year. Roll on six months another fast changing economic backdrop emerged. Inflation headwinds picked up pace and no longer looks that 'transitory' anymore (as predicted by PHD bankers). Rising interest rates are trending everywhere too. Many companies will still be reviewing the impact of these conditions to their products and services and in turn you should too as some degree of recession still looks a possibility - assuming we're not already actually in one. Hopefully with all the tax breaks it will be short-lived with a soft landing but it would be wise to plan ahead for something more pro-tracted just in case. Or you could just try holding your breath for the next six months! With the government announcing they're going for growth and productivity with a very bold and reforming misnamed 'mini budget' (it was anything but mini), those tax reductions should encourage more business investment for 2023. Maybe some of those scaled back, paused and wobbly looking projects will now get the thumbs up? The generous help with energy bills will make a big difference but it's still about double from a year ago. It's made me wonder if hybrid working may loose some of it's appeal? Will some make a bit of a stampede back to the office full-time soon?! Reaching out may just get a little bit easier 😊. Have a great Autumn. Ilse
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To help get going with a new prospecting campaign, here are some shortcut links to my thoughts of what to consider before and along the way:
Happy Prospecting! 🙂 Ilse Well since Easter, there has been a definite uptick in business activities. It still feels like things are shaking out and settling down out there. Some new temporary challenges are unfolding as I write i.e. HGV driver shortages affecting fuel and other supply chains, gas prices explode and rising inflation, but they'll get eased and resolved - you know they will. Covid looks under control since mass vaccination. Brexit is behind us so the general economic mood will continue to uplift which means we have an increase of ingredients to make new business grow. To turn that into some arithmetic: Increasing investment = Increasing budgets + Increasing project plans = More New Opportunities about Some sectors are making a more sluggish recovery than others but they'll catch up. Reaching prospects by phone has continued to improve especially since a lot more people have returned to the office. Many held off to coincide with the return of schools in September whilst others are still flexi or hybrid working. Connecting is a lot nearer to how things were pre-March 2020. Some have been clawing the walls to return to the office and are absolutely done with working from home! I've even received comments on how refreshing it was to speak to a real human being over the phone - I kid you not. Other office resistors may eventually conclude that long-term it may not be in their professional best interest to work isolated - especially when there are others showing their faces to the boss more often. Plus any roles which involve collaboration, training or managing less experienced colleagues, works better in the office or wherever their roles are normally located. I would expect some amount of hybrid working to become permanent though. Whatever the long term shake out is you need to keep going with those New Biz activities. |
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